Database Building
We design and structure bespoke datasets that enhance targeting, improve discovery, and accelerate strategic planning. Our systems blend firmographic enrichment, API integration and predictive scoring to create highly usable, insight-rich assets.
Our client is deploying a custom due diligence tool that parses documentation using NLP, fetches missing data via API and web crawling, and produces automated gap analysis scores. This tool supports investment readiness assessments at scale.
Another client is using our prospecting infrastructure to surface high-value opportunities by identifying changes in ownership, funding rounds, or director appointments. The underlying schema flags high-net-worth entities and dynamically tracks data changes within the CRM.
SALES AND MARKETING ACCELERATION
We help organisations deploy data-led marketing platforms, streamline sales processes and unlock performance across their full funnel. From structuring outreach flows to designing automated hand-offs between marketing and sales, we drive measurable improvement at each stage.
Our clients are integrating agentive AI into their sales process — using autonomous tools to triage inbound leads, initiate first contact, and schedule meetings with pre-qualified prospects. This approach is improving both velocity and conversion while reducing load on human teams.
We also support clients looking to build credibility-led sales campaigns, particularly where ESG credentials or values-based messaging are central to buyer engagement.
Research
We use structured data and advanced tooling to support research, policy design and programme strategy. Our team builds multi-dimensional evidence bases that combine demographic, economic and behavioural indicators to shape decision-making.
Our client is a public-private partnership using our data models to identify white space across employment support and educational provision. By combining enriched datasets with user segmentation, we’re helping define more effective policy levers.
We support clients in developing white papers and funding bids — supplying integrated benchmarking, explanatory frameworks and structured insights that underpin both long-term planning and short-term influence.
Product Development
We develop forecasting tools, matching platforms and automated decision engines that turn complex datasets into deployable products.
One client is building a multi-model price forecasting system combining ARIMA, Random Forest, XGBoost, LSTM and linear regression — trained on macroeconomic and market data to deliver sub-5% MAPE on validation.
Another is using our platform to backtest a multi-asset strategy across equities, commodities and crypto, achieving consistent outperformance vs. benchmarks. Our ETL pipelines integrate financials, sentiment and macro data — reducing model retraining time and improving responsiveness.
We’re also supporting the development of a product to tackle economic inactivity, using intelligent matching to connect users with services based on eligibility and support needs.
OUR DATA AUGMENTATION
Discover our core offerings that can build your business.
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PRODUCT DEVELOPMENT
We develop smart systems and forecasting tools from complex data, creating automated decision engines, intelligent matching platforms, and predictive ETL pipelines. We build robust backtesting environments for multi-asset strategies across equities, commodities, and crypto, and deploy multi-model forecasting systems using ARIMA, XGBoost, and LSTMs to deliver superior accuracy, achieving metrics like <5% MAPE.
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SALES AND MARKETING ACCELERATION
We help organisations deploy data-led marketing platforms, streamline sales processes, and unlock performance across the full funnel. We architect intelligent outreach flows, design automated hand-offs between teams, and integrate agentive AI to manage leads with greater speed and efficiency. Our approach also supports credibility-led campaigns where ESG or values-based messaging is key.
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RESEARCH
We use structured data and advanced tooling to support research, policy design, and programme strategy. Our team builds multi-dimensional evidence bases that combine demographic, economic, and behavioural indicators to shape decision-making. We specialise in identifying policy gaps through data modelling and support the development of compelling white papers and funding bids with integrated, data-driven insights.
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DATABASE BUILDING
We design and structure bespoke datasets that enhance targeting, improve discovery, and accelerate strategic planning. Our systems blend firmographic enrichment, API integration, and predictive scoring to create highly usable, insight-rich assets. We deploy automated due diligence tools using NLP and build dynamic prospecting infrastructures that track real-time changes in market and company data.
Built by Professionals, for Professionals
Our founder, Pip Witheridge, started his career in the British Army, serving in both reconnaissance and intelligence roles. Following this, he moved into the commercial sector, working in advertising sales for Defacto during the early days of online advertising. He then spent five years at Deloitte Consulting, where he advised clients primarily in the finance and telecommunications sectors on business transformation, strategy, and operations.
Pivoting to entrepreneurship, Pip left Deloitte to start Grove Group, which he grew into a leading global Cyber Security technology business that now serves over 30,000 customers worldwide. He is also a deeply experienced board advisor at Transformacy, a corporate sustainability consultancy, where he specialises in corporate governance and business resilience.
This diverse career spanning military intelligence, strategic consulting, and scaling a global technology company highlighted a core principle: at the centre of all successful organisations are great people informed by the right data. It is this connection—between strategic thinking and robust data—that unlocks real-world growth.
Pip founded CloudMundi to put this principle into practice, with the clear aim of helping organisations across all sectors scale faster and more effectively.
A Glimpse into Our Growth
3K
TRUSTED CUSTOMERS
1M
REPORTS GENERATED
32K
TOKEN ACCESS
10
SUPPORTED LANGUAGES